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Richard Clarke: What lessons can the Women’s game learn from football

Regular readers of this column will know my grave concerns for the future of county cricket are partly informed by my previous career in the Premier League.

I was in charge of editorial content at Arsenal FC for the vast majority of Arsene Wenger’s reign. It was a lucrative, transformational period for the club and the Premier League as a (sorry) product.
But my concern was that the soul of the sport was being marketed and monetised out of existence. The beautiful game in England trades on history, meaning and identity, yet despite protestations to the contrary, its leadership refuses to a...

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