GM launches ‘Made By England’s Best’ film

Featuring a number of current and historical cricketers, this film tells the story of GM’s passion for the game and shows why it is one of cricket’s most enduring brands. The ‘Made By England’s Best’ campaign also demonstrates GM’s commitment to making all their DXM English Willow bats in their own factory in Nottingham, England.

Edward Lowy, Managing Director of parent company, Unicorn Products Ltd said: “We wanted to develop a humorous way of explaining GM’s commitment to cricket. We feel that this film is an innovative and different way to communicate our heritage and craftsmanship. We believe that ‘Made By England’s Best’ and our new film successfully conveys our passion and commitment to cricketers of all levels.”

GM is different for a reason – watch our film and find out why.