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ENGLAND STARS LAUNCH MY WAY TO PLAY CAMPAIGN

A bold new initiative aims to get kids playing cricket anywhere, anytime

Inspiring: Root visited a street event in Sheffield

With its latest campaign launch, the ECB is ramming home their message that cricket is truly a game for all.
The My Way To Play [MWTP] scheme, launched this week with the help of England stars Joe Root, Mark Wood and Lauren Bell, is in essence a celebration of cricket’s adaptability – its capacity to be enjoyed in any form, any time and anywhere, from the beach to the backyard to the street.
While MWTP doesn’t shy away from the reality ...

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