A close eye on sponsor power is much needed

The editor of Cricket Statistician analyses recent events

SIMON SWEETMAN

There was a chilling remark in last week’s The Cricket Paper. Tim Wright, described as a former head of sports management firm IMG in India, said of Ben Stokes: “I think it’s going to be difficult for him to get individual levels of endorsement. What will be interesting is whether the bigger brands that support England then exert any pressure over his involvement in the team.”
England’s current main sponsor is NatWest (a matter of such importance that I had to look it u...

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