By Richard Edwards

Through the lens: We may be viewing cricket differently in the future

THE way that cricket sells its broadcasting rights could change out of all recognition over the next decade – making deals like the one recently sealed by the ECB a thing of the past.
That’s the view of Simon Chadwick, professor of sports enterprise at Salford University, who believes that the inexorable growth of social media coupled with constantly evolving consumption trends means that the landscape of sports broadcasting could change radically in the coming years.
Th...