RICHARD CLARKE
AKA The Grumbler

Organisations want to ‘frame their argument’, ‘develop their narrative’ or ‘manage their message’. Big decisions will have been made well in advance and the reaction scenarios mapped out. So, often, it is just about making your story land, not listening to opposing views.
The chasm that has opened up between “legacy” fans and the ECB over the past few years has been, in part, due to the perception that the governing body has had little or no interest in their perspective.
Yes, sport needs to move forward and future-proof its business but, in Britain especi...