VITALITY have been unveiled as the new title partner of T20 Blast, International T20 and recreational T20 cricket.
The innovative health and life insurance company has signed a four-year deal to sponsor ECB’s domestic T20 Blast as well as key grassroots T20 tournaments, plus a two-year agreement to be the title sponsor of all England’s home international T20 series, both women’s and men’s.
Starting this season, the agreement will encompass the Vitality Blast – the ECB’s domestic T20 competition – England’s IT20 men’s contest...