Alison Mitchell explains why the re-branding of the Australian women’s cricket team has been lost in the nation’s media

Rebranding: Australian women’s team led by Meg Lanning, inset, will no longer be known as the Southern Stars
PICTURE: Getty Images

The Australia women’s cricket team will compete at the World Cup in England next month as – somewhat traditionally – Australian Women. Cricket Australia announced on Wednesday that it was dropping the name it has spent the last ten years promoting as the official brand for thei...