The VIVO IPL 2021 is just around the corner with just 3 more weeks. The first match of the season is scheduled to start on April 9 in Chennai with a match between last season’s champions, Mumbai Indians, and Royal Challengers Bangalore.
The upcoming season is much-awaited by many cricket fans as it is finally coming home to India. Last season had to take place in the UAE because of the pandemic. This season will also have more matches compared to last year. IPL betting 2021 will surely be a blast for sports punters out there.
The auction for this season is over and done with and players are now getting ready to kick off the season. However, what’s noticeable is how just one more team is missing a title sponsorship and this is the Rajasthan Royals.
Title Sponsorship in the Indian Premier League
Title sponsorship has always been a huge opportunity for businesses to promote their products and services. Sports leagues and franchises all over the world would usually have a title sponsor because this is also a great way for them to earn money.
For the IPL, the title sponsorship fee mainly started when the company DLF was formed with 500 million Indian rupees between 2008 and 2012. In 2017, one of the biggest smartphone companies was able to snatch the title sponsorship of the league for five seasons. This means that VIVO is a partner of the BCCI for the IPL until 2022.
However, this partnership came to a halt last year. Before IPL 2020 started, the league announced that VIVO will not be that season’s title sponsor. Eventually, it was announced that Dream11 was able to take that season’s title contract.
As soon as the last season ended, many have already wondered whether Dream11 will be this season’s title sponsor. However, during the recent auction held in February, the BCCI happily announced that VIVO will now be continuing the contract. It also became clear that what happened last year was a mutual decision between the board and the smartphone company.
Aside from the league itself having a title sponsor, each team participating is also allowed to have their own and the Rajasthan Royals has quite a resume on sponsorships. Included on the list are Jio, Kei Wires and Cables, Studds, Colgate, Kingfisher, Dream11, BKT Tires, and Kotak.
Last year, this team had TV9 Bharat as the title sponsor. However, according to reports, it’s not likely that both will still have a partnership for this season as they just couldn’t meet each other’s commercial expectations.
Currently, the team is still in talks with various brands to finally seal a deal for title sponsorship. According to sources, they should be able to make an official announcement regarding this matter by next week.
Title Sponsorships of the Other IPL Franchises
While the Rajasthan Royals still do not have a title sponsor this season, other teams are already settled with theirs. Here’s a list of all the sponsors that each of the teams will have for this season.
Principal Sponsors: Samsung and DHL Express.
Associate Sponsors: Marriott Bonvoy, Jio, and Astral Pipes.
Official Sponsors: Kingfisher Calenders, USHA, Dairy Milk, Colgate, William Lawson’s Music CDs, Dream11, BKT, MakeMyTrip, Kotak, Myntra, boat, Mai Dubai, Performax, ESA, DNA Networks, Radio City 91.1 FM, and Fever 104 FM.
Royal Challengers Bangalore
Title Sponsor: Muthoot Fincorp
Principal Sponsors: DP World, Myntra, JIO, Exide, and Nuvoco.
Associate Partners: Astral Pipes, MPL, MAX Life Insurance, and Lifebuoy.
Official Partners: Kingfisher, MakeMyTrip, MILO, Wrogn, EUME, boat, Mai Dubai, MediBuddy, DNA Networks, NVY, Royal Challengers Sports Drink, iB Cricket, Dark Fantasy, Dava India, ON – Optimum Nutrition, Swiggy Instamart, and Rainbow Milk.
Chennai Super Kings
Principal Sponsors: The Muthoot Group, India Cements, Gulf, British Empire, Clear Shampoo, Nippon Paint, and Jio.
Associate Sponsors: Equitas, Boost, BKT, Dream11, EUME, and Mai Dubai.
Digital Partners: Lupisafe, Fast&Up, FanPlay IoT, iB Cricket, and NOVA.
Radio Partners: Hello FM and Fever FM.
Merchandise Partners: Levista, The Souled Store, Sonata, NAC Jewellers, Muthoot Precious Metals Corporation, Nasher Miles, Cover It Up, Lilliputian Hub, boat, ASAP, SEVEN, and Kaadoo.
Title Sponsor: JK Lakshmi Cement Ltd
Principal Sponsor: Ralco Tyres and Kent RO
Other Sponsors: Jio, Dream11, Colgate, Nerolac, Jai Raj Steel
Partner Sponsors: Kotak Bank, IB Cricket, Double Horse, Spektacom, and Fancode
Title Sponsor: Ebixcash
Principal Sponsors: JIO, Fena Detergent, Royal Stag Music Cds, Dream11, and boat.
Official Partners: Stylam, BKT, FanCode Shop, T10 Sports (Offical Kit and Merchandise Partner), Colgate (Smile Partner), CocaCola (Uplifting Partner), and Kingfisher Premium (Good Times Partner)
Kolkata Knight Riders
Principal Sponsor: Mobile Premier League (MPL)
Official Sponsors: JIO, Lux Cozi, TV9 Bharatvarsh, Astral Pipes, Royal Stag Music Cds, Greenply, Colgate, and Medimix.
Official Partners: Kingfisher Calander, BKT, Mai Dubai, and iB Cricket.
Merchandise Partners: Boat, Cricfig, Fanhood, Gully, Suniti Industries Ltd., and The Souled Store.
Principal Sponsors: JSW, APL APOLLO, EBIXCASH
Associate Sponsors: Cornitos, GMR, Wrogn, and Jio