MARKETEERS HAVE MISSED A FINAL TRICK

THE GRUMBLER
A FAN’S VIEW BY RICHARD CLARKE @The_Grumbler
One of the major moans of County Championship devotees is that the red-ball game is never marketed.
“OK, it is not well attended,” they say, surveying the wide-open spaces in the stands. “But there is no promotion at all and, these days, little media coverage. How are we sure if people don’t like it or they just don’t know about it?”
A month ago, there was hope of the Bob Willis Trophy changing this situation with a high-profile, televised showpiece final at Lord’s collecting eyeballs from the passionate and those… ahem… ‘working from...

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